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SUNY GCC - Genesee Community College

We offer a well-equipped retail business management laboratory featuring a professionally lit display window for you to gain practical experience in visual merchandising and creative display techniques. You will take field trips to industry locations in international and domestic locales. Some students engage in credit-bearing travels to Europe, a field trip to New York City, or an excursion to Toronto-evaluating and comparing international and domestic retailing, marketing, and entrepreneurial enterprises.

To make your learning relevant to the working world, the program blends classroom preparation with a full-time internship, expanding your opportunities for employment after graduation.

Degree Types

Associate In Applied Science (AAS)

AAS Program Learning Outcomes (PLO)

  1. Demonstrate knowledge of:
    1. basic functions of business required in all profit or nonprofit environments to be able to create a business plan or feasibility study.
    2. basic process and tools used in developing business plans supporting new business startups.
    3. the impact of the modern and interdependent global marketplace on new business startups.
  2. Use critical and creative thinking skills and analytical processes in the development and evaluation of a bona fide business plan or feasibility study.
  3. Use critical and creative thinking skills to generate appropriate intrapreneurial business opportunity recommendations within business situations.
  4. Employ effective communications skills, both verbal and written.
  5. Recognize and apply ethical, social and diversity best practices within the business
    environment.

Download the 2024-2025 Curriculum Worksheet for AAS [PDF]

Certificate (CERT)

CERT Program Learning Outcomes (PLO)

  1. Demonstrate knowledge of:
    1. basic functions of business required in all profit or nonprofit environments to be able to create a business plan or feasibility study.
    2. basic process and tools used in developing business plans supporting new business start-ups.
    3. the impact of the modern and interdependent global marketplace on new business start-ups.
  2. Use critical and creative thinking skills and analytical processes in the development and evaluation of a bona fide business plan or feasibility study.
  3. Recognize and apply ethical, social and diversity best practices within the business environment

Download the 2024-2025 Curriculum Worksheet for CERT [PDF]

Microcredential (MICR)

GCC’s Entrepreneurship Micro-Credential is designed to provide students with a strong foundation in new venture creation and operation.

Download the 2024-2025 Curriculum Worksheet for MICR [PDF]

College Students walking on outside on campus

Career Outlook

The Entrepreneurship program prepares you for supervisory responsibilities in a wide range of industries. You will receive a broad base of knowledge in:

  • Entrepreneurship
  • Operations management
  • Merchandise management
  • Advertising
  • Display
  • Accounting
  • Information technology
  • Sales, marketing
  • Human relations
  • E-commerce